Cosmetics: are they useful or do they just make us feel good?

July 22, 2011 | James Kohl

Do we buy cosmetics because they are useful or because they make us feel good?

A study by the University of the Basque Country (UPV/EHU) shows that people who use cosmetics buy these products primarily for emotional reasons. The study was carried out on facial creams (hydrating and nutritive ones, coloured or non-coloured, and anti-wrinkle creams) and body creams (firming and anti-cellulite creams).

The full text of the research article is available for free: Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits




James Vaughn Kohl

James Vaughn Kohl

James Vaughn Kohl was the first to accurately conceptualize human pheromones, and began presenting his findings to the scientific community in 1992. He continues to present to, and publish for, diverse scientific and lay audiences, while constantly monitoring the scientific presses for new information that is relevant to the development of his initial and ongoing conceptualization of human pheromones.