Human pheromones in business strategy
July 25, 2012 | James Kohl
Managing with the Brain in Mind
by David Rock
Excerpt: “many studies now show that the brain equates social needs with survival; for example, being hungry and being ostracized activate similar neural responses.”
I’ve detailed the similar neural responses in Kohl, J.V. (2012) Human pheromones and food odors: epigenetic influences on the socioaffective nature of evolved behaviors. Socioaffective Neuroscience & Psychology, 2: 17338.
The similar neural responses are directed by the secretion of gonadotropin releasing hormone from a diet-reponsive hypothalamic neurogenic niche that also apparently responds to human pheromones. What this means is that managers who consider the role of the “chemisty” among their employees may achieve better productivity than those who don’t. For comparison, you would not want to manage a group of employees whose hunger was controlling their behavior, would you?.
Excerpt: “…the same neural responses that drive us toward food or away from predators are triggered by our perception of the way we are treated by other people. These findings are reframing the prevailing view of the role that social drivers play in influencing how humans behave. ”