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Marketing vs. the truth about human pheromones

Posted on December 20, 2010 by jim.

Here’s an example of the truth about human pheromones compared to the latest marketing, which is designed to get you to buy a worthless fragrance product. Taken together, the following “red flag” statements make it seem like there is scientific support for their product claims.


1. Major universities have conducted scientific studies…
2. Men report astounding results…
3. Women make eye contact, smile at you more often…

TRUTH: Only two university studies, both done at Knox College, have demonstrated behavioral affects of pheromones. The results of the first study showed that women made eye contact and smiled more often during a 15-minute interaction that was recorded on videotape for later analysis. The second study replicated these results and added results from a questionnaire that showed women were more attracted to the man when he was wearing the same mixture of pheromones.

FALSE MARKETING: If you want to give this male pheromones thing a try, _______ Cologne is an excellent choice. It is a specially formulated blend of male pheromones…. Give the stuff about three weeks… Your life will not be the same again.

TRUTH: There is no indication of why their product would be an excellent choice. Their special formula is not disclosed; and there is no evidence that it contains male pheromones. Our studies showed a behavioral affect in 15 minutes. Why do you need to give their stuff about three weeks? Obviously, the only reason your life might not be the same again is that you will have wasted even more of your hard-earned money on a worthless product. This could lead to life-long depression if you did it frequently.

For now, I will leave the product unnamed, even though their marketers are making false claims that incorporate my research. In time, if these marketers continue to make false claims, I will begin to disclose their names in an attempt to help consumers rid the market of the people who have bastardized the concept of human pheromones.

Meanwhile, if you are interested in the truth about human pheromones, you will continue to find it at



Retired medical laboratory scientist

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Please note, the testimonials we display are all real; however, any photos accompanying these testimonials are stock photography, not actual customers. We do this to protect the privacy of our customers.

Also, in accordance with FTC guidelines, we want to make it explicitly clear that the testimonials we display throughout this website are based on the unique experiences that some of our customers have shared with us. We cannot promise that you will experience similar benefits from using our product. If you are not satisfied with our product for any reason, simply return the product within 60 days for a full refund excluding the costs of shipping and handling. Please contact us with any questions you may have.

James Kohl owns, and he has published books and award-winning research journal articles about human pheromones. With colleagues he was the first to show that a mixture of human pheromones increases the flirtatious behaviors of women, and increases their level of attraction to the man wearing the mixture - during a real-life social circumstance lasting 15 minutes.

James Kohl was not paid for his endorsement. Nevertheless, he is an affiliate of which means it is possible for him to receive a monetary gain from the sale of LuvEssentials products based on how the visitor arrived at our site.

For testimonials of LuvEssentials products, please visit our testimonials page here or our ebay reviews page here.

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What is the vomeronasal organ (VNO)?

The vomeronasal organ (VNO) is a cone-shaped organ in the nasal cavity, which is believed to be one of the body's receptors of pheromones. More, specifically, the VNO, which is part of the accessory olfactory system in the nose, does not respond to normal scents, but may detect odorless, barely perceptible pheromones.

Other schools of thought believe that it is not the VNO but rather cells in our main olfactory system and their affects on hormones secreted by the hypothalamus that are responsible for the affects of pheromones.

Learn more about the science behind pheromones here.

What are optimized pheromones?

Optimized pheromones are lab-certified pheromone formulations that have the optimum concentration of biologically active pheromones scientifically proven to produce behavior-altering results -- particularly as sexual attractants. Optimized pheromone formulations do not necessarily contain the maximum level of pheromones available on the market, but rather contain the greatest degree (and combination)of human pheromones that trigger a conditioned biological response in humans that, in turn, dictate their sexual behavior. Optimized pheromones also release neurotransmitters that directly modify the behavior of the opposite sex, such as triggering sexual excitement. For example:

Optimized pheromones for men are scientifically proven to bring about an increase in the luteinizing hormone (LH) in women, thereby causing a woman to have a heightened sexual responsiveness to a man. This LH surge elevates a woman's predisposition towards sexual activity.

Optimized pheromones for women are scientifically proven to bring about a biochemical surge in men, thereby causing a man to have a heightened sexual responsiveness to a woman. This biochemical surge is what makes a man fiercely determined to copulate.